Budgie Toys

Catalogues & Leaflets

With the launch of Budgie Toys in 1959, Morris & Stone began producing full-colour leaflets to include in the boxes of all the new range of toys. To start with these included a limited selection of models and the leaflets were printed on one side only but within a year two-sided brightly printed inserts became the standard leaflet. 

 

In 1960 Morris & Stone moved their office headquarters from Stoke Newington in London to St Albans. Later in 1961 the business was sold to S Guiterman & Sons. On several issues of the leaflets and catalogues these names and addresses are included relecting the changes to the company. 

 

To get the name of Budgie Toys widely known, bigger fold-out colour catalogues and posters were issued covering not only large-scale models but also Budgie Miniatures which had grown out of the earlier Esso Petrol Pump Series. Sometimes the catalogues included models linked to the Noddy books or the TV Series Wagon Train.

 

Budgie catalogues are rare items but the colour leaflets are easier to find. Some of the early ones have several variations but later leaflets were standarised and printed in large numbers.

Budgie Toys Leaflets - 1959

 

Budgie Toys 'Speak for Themsleves'

Morris & Stone (London) Ltd., Stoke Newington, London

Issued free inside every box of Budgie large-scale Toys

FIRST ISSUE

 

Printed one side only 

 

Without prices

 

Without model numbers

 

Included 6-Horse Covered Wagon (Modern Products)

SECOND ISSUE

 

Printed one side only

 

With prices (except for Coca-Cola Van)

 

Without numbers

 

6-Horse Covered Wagon replaced by Timber Transporter

THIRD ISSUE

 

Half-printed on reverse

 

With prices

 

Without numbers

THIRD ISSUE

VARIATION

 

All prices deleted

Budgie Toys Leaflets - 1960

 

Budgie Toys 'Speak for Themselves'

Morris & Stone, St Albans

Issued free inside every box of Budgie large-scale Toys

SECOND ISSUE

 

With prices

 

With numbers

FIRST ISSUE

 

Without prices

 

With numbers

Budgie Toys Leaflet - 1961

Landscape format colour leaflet printed on both sides without prices

Models listed with numbers and titles

'Made in England by Morris & Stone (London) Ltd.'

Issued free inside every box of Budgie large-scale Toys

Budgie Models Leaflets - 1962

 

Colour Leaflets printed on both sides without prices

Models listed with numbers and titles

'Made in England by Budgie Models'

Issued free inside every box of Budgie large-scale Toys

FIRST ISSUE

SECOND ISSUE

Budgie Models Leaflets - 1963

 

Colour leaflets printed on both sides without prices

Models listed with numbers and titles

'Made in England by Budgie Models'

Issued free inside every box of Budgie large-scale Toys

SECOND ISSUE

FIRST ISSUE

Budgie Toys Catalogue 1961

 

Printed on both sides in a fold-out format

Contained sections on Budgie large-scale Toys, Budgie Miniatures,

Noddy Toys and Wagon Train items (based on the TV Series)

Budgie Toys 'Speak for Themselves'

'Made in England by Morris & Stone (London) Ltd.'

Budgie Models Catalogue 1964

 

Foolscap size four-page colour catalogue

34 fully illustrated Budgie large-scale Toys 

Separate section listing Budgie Miniatures

'Diecast Models by Budgie'